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Video game systems on lots of holiday wish lists newest consoles

Tuesday, 11 February 2014 3416 Views 0 Comments

Interest in the newest video game systems have helped push game consoles to the top of many holiday wish lists, according to research from Nielsen.

A video game system is the most desired gift among most kids and teens — 86% of those aged 6-12 and 70% of those aged 13-17 — far ahead of other tech gifts such as an iPad (31% of kids want one) or new smartphones (38% of teens want one).

Even adults have game systems high on their shopping lists — about 42% of them want a new one.

Sony’s PlayStation 4 and Microsoft’s Xbox One, both brought to market one year ago, are the most coveted systems, followed by the two-year-old Nintendo Wii U.

“When we do see a new system, or in this case a new group of systems coming out, it kind of energizes the whole category,” said Nicole Pike, director of client insights for Nielsen. “People are excited to move on to the next generation of consoles and there’s a lot of new content that publishers are putting out for those consoles which in turn drives interest in them even more.”

For its Nielsen Games Study, the research firm conducted online surveys with more than 2,400 adults and children (interviewed with parents or guardians) between Nov. 7-12, 2014. They asked whether were interested in getting at least one new game platform over the next six months. Interest in streaming video is high, too, Pike said, as many consumers using game systems to stream Netflix, YouTube and other services.

But adults are also interested in smart TVs this holiday season, too, with 23% of adults and 28% of teens interested in getting one. “Overall, what we have seen is that consumers are looking to connect more of the services they use into single platforms,” Pike said. “Smart TV is another example of that.”

Although the PS4 has jumped out to a sales lead in the U.S., the Xbox One could be catching up, based on the interest levels that Nielsen has found, she said.

Xbox One emerged as one of the top holiday purchases over the Black Friday weekend. “It will be interesting to see how that plays out over the holidays, especially with the Xbox One recently dropping the price and cutting some pretty nice bundle deals over Black Friday and that will continue through the first of next year,” Pike said. “I think that could really throw a wrench into things and change up sales from what we have seen from the two systems.”

For its Nielsen Games Study, the research firm conducted online surveys with more than 2,400 adults and children (interviewed with parents or guardians) between Nov. 7-12, 2014. They asked whether were interested in getting at least one new game platform over the next six months. Interest in streaming video is high, too, Pike said, as many consumers using game systems to stream Netflix, YouTube and other services.

But adults are also interested in smart TVs this holiday season, too, with 23% of adults and 28% of teens interested in getting one. “Overall, what we have seen is that consumers are looking to connect more of the services they use into single platforms,” Pike said. “Smart TV is another example of that.”

Although the PS4 has jumped out to a sales lead in the U.S., the Xbox One could be catching up, based on the interest levels that Nielsen has found, she said.

Keyser Soze

Keyser Soze

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